About
ACEND Streetwear is a San Francisco based online clothing company specializing in limited edition sneakers and private label apparel. The name comes from ascend — movement, progress, and choosing forward momentum over standing still. It’s also named after the founder and creative director's son, Ace (age 4), but equally inspired by his daughter, Ava (age 6).
ACEND's founder, DJ Pimentel, decided to build ACEND during one of the most difficult chapters in his life — along with no funding, no inside connections, and no shortcuts. Just a passion to create something meaningful that paid homage to the streetwear he grew up loving.
Life doesn’t always move in a straight line, but a good pair of sneakers can keep you grounded along the way. ACEND is for those who keep things moving.
Everything we carry from the sneakers to apparel is curated to wear together so you can easily put it on and go. We focus on casual streetwear with thoughtful details mixed in — pieces built to stay on the move with you.
We take the time to carefully source our vendors — prioritizing not only top-quality production, but partners who align with our values and treat their employees with respect and fair labor practices.
Our apparel is produced through carefully selected print-on-demand partners, allowing us to avoid overproduction, reduce waste, and keep releases intentional. Print-on-demand doesn’t mean disposable. If it’s here, it’s meant to hold up.
Authentication matters! All sneakers sold through ACEND go through a strict authentication process before shipping. We verify condition, materials, construction, and key details so you can buy with confidence — whether you’re a longtime collector or just looking for something you actually love wearing. (Visit Contact Us for more info).
ACEND has roots in hip hop and dance music culture, street art, and city life. It’s shaped by movement and resilience.
Life can get hectic. So, let’s embrace the chaos together and put the forward in motion.
For questions about returns, authentication details, sourcing, or anything else, please visit Contact Us.